Which retailers adopt a loyalty program? An empirical survey

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60 Citations (Scopus)

Original language	English
Pages (from-to)	429-442
Number of pages	14
Journal	Journal of Retailing and Consumer Services
Volume	15
DOIs	https://doi.org/10.1016/j.jretconser.2007.11.005
Publication status	Published - 2008

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Which retailers adopt a loyalty program An empirical survey
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@article{6cc305bff29d4baf88424ba1d6070ad7,

title = "Which retailers adopt a loyalty program? An empirical survey",

author = "J. Leenheer and T.H.A. Bijmolt",

year = "2008",

doi = "10.1016/j.jretconser.2007.11.005",

language = "English",

volume = "15",

pages = "429--442",

journal = "Journal of Retailing and Consumer Services",

publisher = "ELSEVIER SCI LTD",

}