| Original language | Dutch |
|---|---|
| Title of host publication | Handbook of Advertising Research |
| Editors | G.J. Tellis, T. Ambler |
| Place of Publication | London |
| Publisher | SAGE Publications Inc. |
| Pages | 217 - 232 |
| Publication status | Published - 2007 |
Pretesting: before the rubber hits the road
F.G.M. Pieters, M. Wedel
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
4
Citations
(Scopus)