TY - GEN
T1 - Persuading from the Start
T2 - 15th International Conference on Persuasive Technologies, Persuasive 2020
AU - Keizer, Julia
AU - Jong, Nienke Beerlage de
AU - Naiemi, Nashwan Al
AU - van Gemert-Pijnen, J. E.W.C.
N1 - Publisher Copyright:
© 2020, Springer Nature Switzerland AG.
PY - 2020
Y1 - 2020
N2 - Data-driven technologies can persuade humans to optimize their behavior and context based on objective data. However, current data-driven technologies have limited persuasive powers, because of a misfit between technology, end-users and context. Neglecting end-users in the development process contributes to this misfit and to limited engagement with the to-be-developed technology. This threatens sustainable (long-term) implementation. Therefore, this paper demonstrates how a bottom-up participatory development approach can improve the persuasive design of data-driven technologies and simultaneously increase engagement of end-users to foster sustainable implementation. This is done by describing part of the development of an Audit & Feedback system for healthcare workers at a Dutch regional general hospital. The system intends to contribute to reducing antimicrobial resistance. The rationale for, questions asked at and results of a questionnaire and two focus groups are described.
AB - Data-driven technologies can persuade humans to optimize their behavior and context based on objective data. However, current data-driven technologies have limited persuasive powers, because of a misfit between technology, end-users and context. Neglecting end-users in the development process contributes to this misfit and to limited engagement with the to-be-developed technology. This threatens sustainable (long-term) implementation. Therefore, this paper demonstrates how a bottom-up participatory development approach can improve the persuasive design of data-driven technologies and simultaneously increase engagement of end-users to foster sustainable implementation. This is done by describing part of the development of an Audit & Feedback system for healthcare workers at a Dutch regional general hospital. The system intends to contribute to reducing antimicrobial resistance. The rationale for, questions asked at and results of a questionnaire and two focus groups are described.
KW - Antimicrobial resistance (AMR)
KW - Bottom-up
KW - Data
KW - Participatory development
UR - http://www.scopus.com/inward/record.url?scp=85084743277&partnerID=8YFLogxK
U2 - 10.1007/978-3-030-45712-9_9
DO - 10.1007/978-3-030-45712-9_9
M3 - Conference contribution
AN - SCOPUS:85084743277
SN - 9783030457112
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 113
EP - 125
BT - Persuasive Technology. Designing for Future Change - 15th International Conference on Persuasive Technology, PERSUASIVE 2020, Proceedings
A2 - Gram-Hansen, Sandra Burri
A2 - Jonasen, Tanja Svarre
A2 - Midden, Cees
PB - SPRINGER HEIDELBERG
Y2 - 20 April 2020 through 23 April 2020
ER -