| Original language | Dutch |
|---|---|
| Title of host publication | Brugboek Marketing |
| Editors | K.R.E. Huizingh |
| Place of Publication | Schoonhoven |
| Publisher | Academic Service |
| Publication status | Published - 2003 |
Marketingstrategie, Hoofdstuk 5
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional