Abstract
Addressing many social challenges requires both structural and behavioral change. The binary of an i- and s-frame obscures how behavioral science can help foster bottom-up collective action. Adopting a community-frame perspective moves toward a more integrative view of how social change emerges, and how it might be promoted by policymakers and publics in service of addressing challenges like climate change.
Original language | English |
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Article number | e152 |
Journal | Behavioral and Brain Sciences |
Volume | 46 |
DOIs | |
Publication status | Published - 2023 |
Externally published | Yes |